4 Must-Have Elements for Your Doula Website Homepage
First impressions mean everything, especially on your website. Here’s why…
How often have you gone to a website only to realize within the first couple of scrolls that it’s not what you expected? A few moments later you’re clicking out and searching for another business that’s more aligned.
In the fast-paced digital world, you have less than 8 seconds to make a great first impression with website visitors—at 10-20 seconds, potential clients are deciding whether to stay or leave. So, how do you make sure those first few seconds are working for you, not against you?
Your homepage is the first stop for most website visitors, and within seconds, they should understand who you are, what you do, and why you’re the best choice for them. That’s what makes this page, specifically, so important.
But here’s the mistake I find many doulas making:
Unclear service descriptions that leave visitors confused
Overloaded homepages crammed with too much information (or not enough)
Outdated designs that fail to connect
The result? A cluttered, confusing page that turns potential clients away before they’ve even had a chance to realize how awesome you really are.
Here’s an analogy: Think of your homepage as a sampler platter at a restaurant. It provides a little bit of this, a little bit of that, encouraging a visitor to find a favorite item and order more. If you overload them with an entire entrée’s worth of information right away, they might feel overwhelmed and lose interest.
Your homepage acts similarly. It provides an overview of who you are and the services you offer. If you make a good first impression, it encourages your visitors to want to learn more and scroll through the internal pages of your site to get more details.
To help you create a homepage that truly connects with your ideal clients, I’m breaking down the 4 must-have elements that every doula should include:
1. Your Mission Statement
This is the heart of your homepage. Who do you help, how do you help them, and why do you do it? Your mission statement should be clear, concise, and placed right at the top of your homepage. This is your chance to communicate your passion and expertise in just a few sentences. Don’t forget to include a call-to-action (CTA) that encourages visitors to learn more about your services—something like "Explore Services" or "Learn More."
2. A Brief Introduction
People want to connect with a person, not just a business. Share a small blurb about your journey to becoming a doula and who you are outside of your work. This isn’t the place for your full life story, but a few sentences that make you relatable can go a long way. Link this section to your About page with a CTA like "Meet Your Doula" to guide visitors who want to dive deeper.
3. Service Overview
Your visitors need to know exactly what you offer. Whether you have one service or several, make sure they’re clearly listed with a brief explanation of the transformation clients can expect. This gives potential clients a snapshot of how you can help them, and encourages them to click through to learn more. Use CTAs like "Explore My Services" or "Learn More" to keep them moving through your site.
4. A Strong Call-to-Action
Once your visitors are hooked, you need to guide them to take the next step. Whether it’s booking a consultation, filling out a contact form, or sending a text, make sure you have a clear and compelling CTA on your homepage. This is your chance to convert curiosity into commitment, so don’t be shy—ask them to take action!
A few bonus tips:
Feature Free Resources: If you offer freebies, blog posts, or a podcast, your homepage is the perfect place to showcase them. This not only adds value but also helps visitors explore your expertise further.
Link to Social Media: Not everyone will be ready to reach out immediately, and that’s okay! Linking your Instagram or other social media at the bottom of your page helps keep potential clients in your world until they’re ready to connect.
Declutter Your Navigation: Your navigation should only have 4-6 tabs. I’d recommend keeping each of those tabs between 1-2 words. This helps visitors easily navigate to where they want to be.
Just to recap, your home page should be clear and concise. It should offer an organized view of what your business is all about and hook website visitors, encouraging them to click to internal pages and learn more.
Easy enough right? Wrong. I understand that writing copy isn’t always easy. Structuring your website can be even more difficult. Believe me…I’ve been there - sitting in a not so comfy chair at my desk with a blank screen and literally no idea how to get started.
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